Vision and Values
Vision and Values – Who is Mrs.Sporty?
Dear Mrs.Sporty's,
It is not that long ago that we stood in an empty Berlin space with only the dream of motivating women to lead a healthier and more active lifestyle. It is purey from this dream alone that the idea of Mrs.Sporty came about and has developed into the success that it is today.
We started out with the goal of forming and creating a sports club in which women could achieve their dreams and fully be themselves. It was the experience that motivated us and gave us the energy to show and tell even more women about this idea and concept. Stefanie Graf and her outstanding career serve as the prime example by proving that ambition, combined with discipline can make any dreams come true. Dreams sometimes cannot be achieved alone. In the case of Mrs.Sporty it was the hard work and drive of our franchise partners, founders, friends, and family that made this special dream become a reality.
We continue to strengthen the Mrs.Sporty brand, sharpen the company image so that Mrs.Sporty continues to bet he sports and health offer that women turn to.
Our corporate identity captures in words our original dream, our values, and our vision. It is a measure to identify Mrs.Sporty, to give it a character and makes it very clear who we are and where we are going.
Our corporate identity should serve as a reminder, guideline, and help to ensure that the Mrs.Sporty brand is being represented and carried out every single day in every single club. That is what makes us unique and one of a kind: that's why we are Mrs.Sporty.
With Sporty Regards,
Valerie und Niclas
Our brand values – what do we stand for?
We give away and represent energy and a positive attitude in a world that constantly puts more and more pressure on us. We understand the needs and wants of our customers and it is therefore that we can fulfil them with passion and dedication. WE are easy to find and uncomplicated. We make sure that each of our members receives personal care, attention, and advice. We love what we do and therefore we are able to offer an open, close, and warm atmosphere in our clubs. We will support every woman that decides to lead a healthy and active lifestyle. We are always looking for new challenges so that we can continuously grow and improve. We are fair in regards to our employees, our members, customers, and all parties involved. We want to represent as well as offer inspiration and motivation to our community. We take responsibility for the society and surroundings in which we live.
Our brand image – How do we want to be perceived?
The Mrs.Sporty brand is brought to life only with the help and interaction of our customers. It is our members who make and form the Mrs.Sporty brand. Whether you are a franchise partner or a Mrs.Sporty employee, you serve as a representative of the Mrs.Sporty brand and therefore influence the image of the company itself.
Our Company promise
- Mrs.Sporty motivates women to lead a more active and healthier lifestyle by demonstrating passion and excitement about the idea and concept that we believe in.
- We want women to have a more positive attitude and more energy in their daily lives. It is fort he therein mentioned reasons that Mrs.Sporty has become an essential part oin the ives of many women.
- Mrs.Sporty is just like a good friend.
- Mrs.Sporty has a respectful and responsible approach to the concept and task that it is presenting.
- It is thanks to the passion, skills, and competency that Mrs.Sporty has become the preferred sports and nutrition partner amongst women.
