Philosophy

Our market research has shown that only 10 % of women in Europe achieve the minimum recommended amount of physical activity. We have made an attempt to discover the underlying cause of this situation and now we can say it is, among others, due to an insufficiently developed offer of physical activities at schools as well as due to the fact that sport in many cases has not made its way into the lifestyles of most Europeans. This is why Stefanie Graf along with a team of experts decided to create a simple, yet very effective training and nutrition concept to "get the women onto their feet". Most women were not able t find a gym offers that suited their personal needs because the fitness market was filled with gyms that did not offer a friendly atmosphere, were anonymous, lacked the individual support and training that many women desire. Also, most fitness offers require a large time investment to see any visible results or progress.

Stefanie Graf certainly knows the positive effects that physical activity has on your body as well as your health in that it helps prevent many injuries and illnesses. 30 minutes of exercise a day will certainly get you back into shape and will give you the body that you have wanted. It is for the therein mentioned reasons that the tennis legend decided to co-found along with a team of experts the Mrs.Sorty concept.

Mrs.Sporty is the sports club around the corner that is accessible and welcoming to every kind of women. Regardless of their age or physical activity level, Mrs.Sporty offers women the chance to spend time in a friendly atmosphere in which they can reduce their body fat, build muscle, and improve their posture. A mere two to three workouts a week will have a positive effect on the body and health of a member. We see ourselves as the "The Starbucks with a good conscience" – offering a place where women can work on their health and have fun at the same time. Working out with other women who share the same challenges and personal trainers who offer continuous supports contributes to an increase in motivation.

The concept is implemented in friendly and welcoming clubs through Mrs.Sporty Franchise partners which work very hard to make a positive difference in their local community. They show their members how to lead a healthy and active lifestyle. The franchise partners offer the women all the support that they need and want so that they can achieve their personal health and weight loss goals.